Manulife Investment Management

Licensed by the Securities Commission of Malaysia, they are a leading global asset manager, with investment expertise extending across a broad range of public and private asset classes, as well as asset allocation solutions.

These examples are not exhaustive; some content has been adapted, cropped, or excluded for brevity.

Unit Trust & Private Retirement Scheme

Manulife iFUNDS

Financial, B2B & BC2

Videos

●   Manulife iFUNDS

i) Manulife iFUNDS Biometric

ii) Manulife iFUNDS Investor

iii) Manulife iFUNDS Regular Savings Plan (RSP)

●   Diverse Asia

●   Refinitiv Lipper Awards Winner

●   Private Retirement Scheme

Tutorials

●  Manulife iFUNDS Biometric
How to setup & login

●  Manulife iFUNDS Investor
Opening a new Unit Trust account

●  Manulife iFUNDS Investor
Opening a new PRS account

●  Manulife iFUNDS Investor
How to generate Investment Reports

●  Manulife iFUNDS Adviser
Overview of iFUNDS Adviser Features

●  Manulife iFUNDS Adviser
How to view Original Cost of Investment Report

Advertisements

Marketing Collaterals

Social Media

Website Banners

Events

●   Investsmart Fest Exhibition

●   YES Challenge Trip

●   Sales Kick Off Party

●   MGC Retreat

Background

Worked with the company across two engagements—first as an in-house marketer, followed by a second stint providing marketing support as an external agency.

i. In-house Role

Spent nearly five years with the company across two engagements.

 Earning a promotion during the first stint and rejoining later in a more senior position.

1. Events & Incentive Trips

• Organised 2 sales kick-off parties, 4 seminars and 6 trips

• Organised booth participation in 2 exhibitions

• Processed trip refunds and cash rewards for 2 campaigns worth over MYR2.9 million.

2. Sales & Systems Management

• Processed trip refunds & cash rewards for 3 sales campaigns

• Monthly processing of sales data for over 2,000 advisers

• Setting up & updating a new Sales Campaign Points system

• Supported launch of Manulife iFUNDS (Investor, RSP & Adviser modules) with product development (UAT) and marketing materials (10 videos, 4 guides & 2 microsites).

3. Stakeholder & Vendor Management

• Collaborated with diverse stakeholders including advisers, branches, regional teams, IT, compliance, procurement, finance, sales and vendors.

• Supported local and regional sales and marketing campaigns/projects.

4. Roadshows

• Supported 72 roadshows nationwide resulting in nearly 3 million in sales and a team award

ii. External Agency Role

Delivered diverse marketing campaign concepts and content for Manulife IM’s including 12 videos, 13 GIFs, 10 ads, 13 flyers/brochures, 12 creatives, 6 buntings, 8 social posts and 5 web banners

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