Herbalife Asia Pacific

A global health and wellness company for over 40 years in more than 90 countries.

Portfolio
Case Study
Role

Product

Meal replacement protein shakes, teas, aloes, supplements, sports hydration & personal care products

Industry

Health, Wellness & Direct Selling

Region

Asia Pacific excluding China & India

Countries

Australia, Cambodia, Hong Kong, Indonesia, Japan, South Korea, Macau, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam 

Portfolio

Case Study

Why Herbalife

Reimagining The Herbalife Opportunity

Real People. Real Stories. Real Opportunity.

Challenge:

Create a brand and recruitment video that moves away from the traditional corporate approach and feels more human, authentic, and relatable.

Approach

We challenged the typical corporate recruitment approach by creating a fast-paced, story-driven video that puts real people and their experiences at the centre.

The video needed to be fast-paced to maintain attention, with simple on-screen text that could be quickly understood while still delivering the key messages.

Story

Opened with fictional stories that reflect common struggles and motivations for choosing Herbalife.

Featured real distributor testimonials from across APAC, in their local languages, to bring authenticity and a sense of community.

Showcased people from diverse backgrounds. From professionals and business owners to those from more modest backgrounds.  To position Herbalife as a choice, not a backup plan.

Extracted testimonial soundbites into a single narrative, allowing the story and messaging to come directly from distributors rather than corporate messaging.

Minimized traditional corporate messaging such as facts, figures, products and science, integrating them subtly through visuals and storytelling.

Role

1. Video Production & Regional Support

● Lead and support video production needs across 14 Asia Pacific markets, including events, campaigns, promotions, and tactical projects.

● Provide creative guidance and production support to country teams across the region.

● Serve as the primary point of contact for APAC video assets, ensuring effective management, organisation, and accessibility.

2. Production Innovation & Process Improvement

● Enhance video production processes and workflows across the region to improve efficiency, collaboration, and scalability.

● Lead the testing, adoption, and training of video platforms and AI tools to streamline production and enable translation/localisation into local languages.

3. Budget & Cost Management

Manage the regional video production budget and drive cost efficiencies through initiatives such as vendor diversification, in-house production, and the strategic use of digital and AI tools.

4. Stakeholder & Vendor Management

● Collaborate closely with internal stakeholders, including APAC, country, and Global Teams, as well as external stakeholders such as distributors and committees.

● Manage relationships with production vendors to ensure quality, cost efficiency, and timely delivery of video projects.