About Kai
Hing Kai, Loke
Born in Malaysia, Kai is a former marketing manager with over a decade of experience. He is currently a fulltime freelancer delivering marketing, video production and photography solutions.
With over 12.5 years of experience in marketing and sales across both corporate (Up to Marketing Manager level) and agency (As a founder) roles, he offers a unique and dynamic blend of expertise.
He graduated with a Bachelor of Business & Commerce (Marketing & Management Major) from Monash University (Malaysia & Australia).
He started his career with sales in the B2B software industry; learning and experiencing hands-on the fundamentals of business (i.e. client, partner & supply-chain management).
He then started his passion in marketing where he managed diverse international brands and handled a wide range of roles. From delivering the front-end results that are visible to the public, to the back-end workings that make things happen.
From there, he ventured the entrepreneurial path through freelancing to scale his experience and portfolio. This allowed him to work on new industries from different countries such as agritech, property tech, F&B, insurance and music.
His deep and diverse experiences help him to navigate the intricacies of marketing and understand the pain points on both sides of the client-agency aisle.
He is currently based in Kuala Lumpur, but travels to Bangkok occasionally.
Software Competencies
Davinci Resolve, Adobe (Premiere Pro, Illustrator, Photoshop & Lightroom), Google (Analytics & Ads), Meta Ads Manager (Facebook & Instagram), LinkedIn Ads, WordPress, Elementor, Mail Chimp, CaptureOne and more.
Equipment Used
Camera: Fujifilm XT4
Lens: Fujifilm XF 33mm f.14 & XF 18-55mm f2.8-4.
Flash: Godox TT685 II
Audio: Rode Wireless Go, VideoMicro & Lavalier Go
Stabiliser: DJI RSC2
